Writing Effective Emails

Defining your objectives

• What makes a good email?
• Knowing your key objectives

Knowing your reader

• Consider your audience and the outcome you hope to achieve
• Understanding your audience’s requirements
• Good email etiquette

Planning your email

• Planning how to get across your key message in an understandable way
• Making the message memorable
• Selling the benefits of your message
• Tips to getting your emails read

How to structure a good email

• Better Email structure and content
• Begin and end emails professionally
• Using the subject line to its maximum advantage
• Creating initial interest
• Using effective subtitles to allow scan-able text
• Making key points stand out

Email writing styles

• Words & language for business emails
• ‘Chunking’ your paragraphs
• The inverted pyramid
• Using short, easy to understand sentences
• Readability statistics